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OEM metal fabrication: where your mark can actually go

Private label on a stainless countertop is not a sticker question. It is a question of where a mark can live on a surface that gets scrubbed, and which method survives that. This page is the honest version, including the places a mark should not go.

MARKINGlaser, etched, stamped
PLACEMENTunderside or upstand
MOQ1 set
LEAD TIME15 days
A gas hob sitting in a stainless deck with a two-tier rack of labelled spice jars behind it, a spice grinder on the deck and cabinet doors below.
A hob, a rack behind it and the clearance between them. On an OEM job the internals are where the brief is either followed or quietly substituted for something cheaper.

01Where a mark survives

Ranked by how long the mark lasts in real use, not by how good it looks in a photograph.

Placement options
PlacementSurvivesSeen byNote
Underside of the topThe life of the partInstaller, service engineerThe default. Never cleaned, never abraded
Rear face of an upstandThe life of the partNobody, once installedGood for traceability, bad for branding
Front face, laser markedYears, fades slowlyEveryoneMarking sits in the surface; a heavy re-grain removes it
Front face, etched and filledYearsEveryoneContrast survives; the fill can wear in a scrubbed area
On the top surfaceWeeksEveryoneDo not. It is a working surface

The pattern is simple: the visible places wear, and the invisible places last. Most OEM buyers end up doing both — a discreet front mark for the client and a permanent underside mark for traceability.

02Three marking methods

Laser marking, chemical etching and stamping behave differently on 304 and 316L, and differently again on a brushed finish.

  • Laser marking anneals the surface. No material is removed, nothing is added, and the mark is a colour change in the passive layer. It is permanent against cleaning but it can be polished out.
  • Chemical etching removes a shallow layer and can be filled with ink for contrast. It leaves a small step that holds dirt, which matters on a food-contact surface.
  • Stamping deforms the plate. On 5 mm and above it is legible and permanent; on thin sheet it shows through the other side, and on a finished face it is a dent with a logo in it.
Mark after graining, not before

If the part is grained after marking, the mark is grained too. Sequence matters, and it is the first thing to agree on the drawing.

03What to put on the drawing

OEM division of labour diagram: client owns design, brand and market; the fabricator owns plate, cutting, welding, inspection and packing, meeting at the drawing.WHERE THE HANDOVER HAPPENSYOUDesign and brandMarket and priceCustomer relationshipSite surveyUSPlate and certificateCut, machine, foldWeld, grain, inspectPack for sea freightTHEDRAWING±0.05Everything to the left is yours and stays yours. Everything to the right is ours and weput our name on it. The drawing is the only place the two meet, which is why we will notstart cutting until the datum on it is unambiguous.
Fig. 1 — Where the handover happens. You own design, brand and market; we own plate, cutting, welding, inspection and packing. The drawing is the only place the two meet.

Four things, and a sample if you have one:

  1. Artwork as vector (SVG, AI, DXF) at final size — a raster logo will be traced, and tracing loses the corners.
  2. Position with dimensions from the same datum as everything else, not “centred on the front”.
  3. Method — laser, etch, stamp — chosen, not left to us.
  4. Size limits: minimum stroke width is around 0.3 mm for laser and 0.5 mm for etch at readable contrast; below that it becomes a grey smear.

Send a sample of a mark you already like, even a competitor's. It is faster than describing contrast in an email.

The marking is the last operation, not the first. We cut the plate, machine the edge to ±0.05 mm, weld anything that needs welding, grain the surface, mark it, then inspect and pack. That order is fixed because graining after marking erases the mark, and packing before inspection hides a defect. On a private-label run the grade and thickness are yours to choose — 304 or 316L, 5 to 10 mm — but the sequence is ours, and it is the same sequence for one set as for a hundred.

04What we will not do

We will not mark a brand we cannot verify you are entitled to use, we will not copy a competitor's product label onto a part, and we will not put a mark on a working surface where it will fail in the first month — even if that is what the drawing says. We will say why, and offer the alternative.

Everything else is a normal line item on the quote: marking is priced per part, per method, and it appears next to the plate cost so you can see what the branding adds.

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