Private label on a stainless countertop is not a sticker question. It is a question of where a mark can live on a surface that gets scrubbed, and which method survives that. This page is the honest version, including the places a mark should not go.

Ranked by how long the mark lasts in real use, not by how good it looks in a photograph.
| Placement | Survives | Seen by | Note |
|---|---|---|---|
| Underside of the top | The life of the part | Installer, service engineer | The default. Never cleaned, never abraded |
| Rear face of an upstand | The life of the part | Nobody, once installed | Good for traceability, bad for branding |
| Front face, laser marked | Years, fades slowly | Everyone | Marking sits in the surface; a heavy re-grain removes it |
| Front face, etched and filled | Years | Everyone | Contrast survives; the fill can wear in a scrubbed area |
| On the top surface | Weeks | Everyone | Do not. It is a working surface |
The pattern is simple: the visible places wear, and the invisible places last. Most OEM buyers end up doing both — a discreet front mark for the client and a permanent underside mark for traceability.
Laser marking, chemical etching and stamping behave differently on 304 and 316L, and differently again on a brushed finish.
If the part is grained after marking, the mark is grained too. Sequence matters, and it is the first thing to agree on the drawing.
Four things, and a sample if you have one:
Send a sample of a mark you already like, even a competitor's. It is faster than describing contrast in an email.
The marking is the last operation, not the first. We cut the plate, machine the edge to ±0.05 mm, weld anything that needs welding, grain the surface, mark it, then inspect and pack. That order is fixed because graining after marking erases the mark, and packing before inspection hides a defect. On a private-label run the grade and thickness are yours to choose — 304 or 316L, 5 to 10 mm — but the sequence is ours, and it is the same sequence for one set as for a hundred.
We will not mark a brand we cannot verify you are entitled to use, we will not copy a competitor's product label onto a part, and we will not put a mark on a working surface where it will fail in the first month — even if that is what the drawing says. We will say why, and offer the alternative.
Everything else is a normal line item on the quote: marking is priced per part, per method, and it appears next to the plate cost so you can see what the branding adds.
Custom countertops · Send artwork with the drawing · Order terms